For this exercise, Slack, one of the largest workplace collaboration tools, wanted a holistic brand awareness and lead generation campaign for non-tech business leaders. They wanted to reach new audiences and show how fun and inviting the platform can be.
In the slide deck linked below, I created two concepts. “React Your Way” plays with Slack emojis to illustrate how employees express their true selves at work. “One together” showcases how the workplace comes together on Slack.
After collaboration and feedback from my coach and coworkers, we decided to move forward with the “React Your Way” concept. Below the deck are three activations: contest landing page copy, a video script, and three digital billboard mock-ups.
